Revenue
The money a company collected from sales over a period, before any expenses are deducted.
How to read the number
Revenue answers the question of how much a company sold; it says nothing about whether it earned anything. Rising revenue alongside falling profit is a common sign that the growth was bought with discounts.
When the metric lies
Banks and insurers have no revenue in the ordinary sense — they report interest and fee income. Comparing a bank with a retailer on revenue is meaningless.
Where it is used
The metric is calculated across every security in the catalogue and appears on the instrument card, in the multiples table and in the screener.
Also known as: revenue, sales, turnover