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The series is stated in the current share scale after splits; dividends are not included in the price
Apple makes consumer hardware, and its profit rests on the loop between those devices and the services that live on them.
The iPhone is the core of the business: it accounts for roughly half of sales, and its replacement cycle shapes the entire year. Mac, iPad, Watch and AirPods sit around the phone and sell mostly to people already inside the ecosystem, which makes them steadier than consumer electronics generally. Manufacturing is outsourced, largely to Asia; Apple keeps design, its own M-series silicon and the retail channel.
The second engine is Services — the App Store, iCloud, music, subscriptions and payments, plus the fee Google pays to be the default search engine. This segment grows faster than hardware and carries a markedly higher gross margin, so its share of profit exceeds its share of revenue. Investors track it separately because it converts a one-off device purchase into a recurring payment.
The principal risks are regulatory and geographic. App Store commissions are contested in both the United States and Europe, the default-search payments sit inside antitrust proceedings, and both the supply chain and a meaningful slice of demand run through China. The company has long returned nearly all free cash flow through buybacks and dividends.
Based on the last 12 months of reports, through 30 June 2026
The sector median covers every company in the sector on the US market, loss-making ones included.
Apple Inc. (AAPL) is a company in the Technology sector; its shares trade on Nasdaq.
The price of Apple Inc. (AAPL) on November 5, 2026 is 345.10 $, −1.26 % on the day. Over 52 weeks the stock traded between 243.42 $ and 348.15 $; the price now sits 97 % of the way up that range. Over the past year the price changed by +38.80 %. The P/E ratio is 37.55, which is above the sector median (32.72). Market capitalization is 4.84 trillion $, rank 1 among 5 stocks of the same industry with a known capitalization.
Apple Inc. trades on Nasdaq under the ticker AAPL. The company belongs to the Technology sector. The trading history on this page starts on 22 August 2016.
Over the past 52 weeks AAPL has traded between 243.42 $ and 348.15 $. As of 5 November 2026 the price stood 95.52 % of the way from the 52-week low to the high.
Over one year AAPL shares rose 38.80 %; over six months they rose 27.10 %. Volatility over 90 days is 28.03 %. Dividends are not included: this is price change only, as of 5 November 2026.
AAPL trades at a price-to-earnings ratio of 37.5, above the sector median of 32.7. Price to sales is 10.4, above the sector median of 3.4. Price to book is 45.0, above the sector median of 3.4. Calculated from reports for the period ending 30 June 2026.
Apple Inc. reported revenue of 466.8B $ and net income of 128.9B $ over the last four quarters. Net margin is 27.62 %. Revenue changed by +14.24 % year over year. Earnings per share are 8.72 $. Market capitalisation is 4.8T $.
AAPL has a return on equity of 119.91 %, above the sector median of 2.27 %. Return on assets is 33.64 %, above the sector median of 0.67 %. Operating margin is 33.17 %, above the sector median of 1.05 %.
Apple Inc. pays dividends quarterly: 1.06 $ per share over the past twelve months, a yield of 0.32 %. The latest payment was 0.27 $, with an ex-dividend date of 10 August 2026. The company has raised its payout for 4 years in a row.